Innovation Crunch

Innovation inspired anything! Innovation is always crunchy.

Doing Your Own Thing

With the growing popularity of open innovation, crowdsourcing and web based suggestion schemes where the best ideas are decided by popular votes, many of us tend to forget a very simply truism: creative people do not follow the crowd.

Innovation Blueprint

At minimum, they do their own thing. At best, they lead the crowd. Highly creative people tend to be non-conformists who do their own things irrespective of the crowd. Some purposely go against popular trends in order to demonstrate their uniqueness and creativity. Others, often those who are most creative, often seem blithely unaware of the crowd, so focused are they on doing their own things.

Why does this matter? Many tools for creativity and innovation are about attracting not only the crowd for ideas, but also for selecting the “best ideas” among the many ideas submitted by the crowd. Hence the term “crowdsourcing”.

The people who populate and are most active on on-line suggestion schemes are often those who wish to please the crowd — and therefore get the most votes. Those of us who prefer to provoke the crowd know that they are all too likely to be jeered off such web sites. We know that our ideas will most likely be disparaged by the masses. And we know that other highly creative people are equally unlikely to spend time on such on-line places.

Article source via: http://www.innovationexcellence.com/blog/2013/07/06/going-against-the-crowd/

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